04

04

VCT Masters Shanghai

VCT Masters Shanghai

Client

Client

Riot

Riot

role

role

Brand Identity

Brand Identity

,

,

Campaign Design

Campaign Design

Year

Year

2024

2024

About

About

Riot Games VCT Masters tournament in Shanghai, was an electrifying event of fierce competition over the $1,000,000 prize pool in the iconic Mercedes-Benz Arena. Massive sought to capture Valorants high tension, high paced action in its regional themed Chinese branding and stylized gun-fight cinematic. Inspired by New Wave Asian Cinema in the 90s, combining stylized characters, matted-painted environments, and cel animation, the team pushed the boundaries.

Riot Game’s VCT Masters tournament in Shanghai, was an electrifying event of fierce competition over the $1,000,000 prize pool in the iconic Mercedes-Benz Arena. Massive sought to capture Valorant’s high tension, high paced action in it’s regional themed Chinese branding and stylized gun-fight cinematic. Inspired by New Wave Asian Cinema in the 90s, combining stylized characters, matted-painted environments, and cel animation, the team pushed the boundaries.

Credits

Massive Assembly

Agency

Jason Yeh, Eugene Seo

Creative Direction

Credits

Massive Assembly

Agency

Jason Yeh, Eugene Seo

Creative Direction