04
04
VCT Masters Shanghai
VCT Masters Shanghai
Client
Client
Riot
Riot
role
role
Brand Identity
Brand Identity
,
,
Campaign Design
Campaign Design
Year
Year
2024
2024
About
About
Riot Game’s VCT Masters tournament in Shanghai, was an electrifying event of fierce competition over the $1,000,000 prize pool in the iconic Mercedes-Benz Arena. Massive sought to capture Valorant’s high tension, high paced action in it’s regional themed Chinese branding and stylized gun-fight cinematic. Inspired by New Wave Asian Cinema in the 90s, combining stylized characters, matted-painted environments, and cel animation, the team pushed the boundaries.
Riot Game’s VCT Masters tournament in Shanghai, was an electrifying event of fierce competition over the $1,000,000 prize pool in the iconic Mercedes-Benz Arena. Massive sought to capture Valorant’s high tension, high paced action in it’s regional themed Chinese branding and stylized gun-fight cinematic. Inspired by New Wave Asian Cinema in the 90s, combining stylized characters, matted-painted environments, and cel animation, the team pushed the boundaries.




























Credits
Massive Assembly
Agency
Jason Yeh, Eugene Seo
Creative Direction
Credits
Massive Assembly
Agency
Jason Yeh, Eugene Seo
Creative Direction